Build
Schniffells, and the Build That Became Croft
A botanical concentrate from the moors of Exmoor, built by hand by an artist — and the ops system behind it that grew into a platform for every small-batch producer.
31 August 2026·6 min readRead →
From the field
Blog
How we build. Why we build it that way. What happens when small businesses stop renting their own operation.
Build
Strata: One Platform, Every Trade Business
A Bay of Plenty plastering business became tenant #1. Now every trade business on Strata gets the same upgrades, without rebuilding from scratch.
30 August 2026·5 min readRead →
Build
Dial Slip: Drag Racing Software Built By Someone Who Actually Races
Density altitude, live weather, and a reaction-time trainer — bracket racing tools built for the strip, not a spreadsheet.
29 August 2026·4 min readRead →
Philosophy
One Stack. Your Rules.
Most small businesses are renting their own operation. Here's what it looks like when you own it instead.
24 July 2026·5 min readRead →
Build
How Kune Books Without a Booking Platform
Thousands of rides a season. No Booking.com. No 15% commission. No customer list owned by someone else.
18 July 2026·6 min readRead →
Build
ProCoat NZ: A Trade Business That Owns Its Corner of the Internet
A Tauranga plastering crew didn't need a directory listing. They needed a digital presence that worked as hard as they did.
10 July 2026·5 min readRead →
Build
Schniffells: Building an Audience Before the Shelves
A botanical health shot brand from the moors of Exmoor. The product isn't on shelves yet. The audience is already waiting.
3 July 2026·4 min readRead →