Enuk Limited
Adventure, Crafted in Ohakune
The company behind Kune — adventure brands, craft ventures, and NZ-made products.
Built here. By Maxwell Carling-Currin. Locally in Ohakune.
Brands & Ventures
What We Own & Build
The brands, products, and interests behind Enuk Limited.
Kune Bike Hire
Premium mountain bikes for the Old Coach Road and beyond.
Vertigo Climbing
27 Goldfinch Street. Auto-belays. All levels.
Kune Shuttles
Trail shuttles from Ohakune. OCR, B2N, and more.
Kune Snowboards Workshop
Snowboard rentals, tuning, and repairs. Ruapehu.
Schniffells
A botanical brew. Now live at schniffells.co.uk
Middle Earth Merino
Merino outerwear for action sports. Coming soon.
Carling Studio
Sculptural timber and stone. Custom orders and exhibition works.
Timber Exports
NZ timber to global markets. Early stage.
What's Next?
More ventures in the works. Watch this space.
enuk.ai - systems building
Operating
Intelligence
Every industry runs the same ops loop — intake, track, fulfil, invoice, repeat. Most small businesses do it manually, across a dozen tools they don't own and can't control.
Operating Intelligence is a single owned stack, built for one vertical at a time. It handles the operational layer so the people running the business can focus on the actual work.
Not SaaS. Not a subscription. You own it — your data, your server, your system.
Croft
Batch logs, stockist management, order intake, invoice generation — all driven by plain-English conversation. Built for small-batch producers.
Built on Croft
Cadence
Client sessions, progress tracking, programme delivery, and team comms — one platform for coaches who'd rather spend time training than managing tools.
Built on Cadence
Relio
Maintenance workflows, tenant comms, inspection scheduling, and compliance tracking. Property managers spend less time on admin and more time on their portfolio.
Attaché
Proposal management, client onboarding, project delivery, and creative briefing. Built for independent designers and small studios.
See it live
Strata
Quote management, job scheduling, subcontractor coordination, and compliance docs — the ops layer that keeps trades businesses off spreadsheets.
Built on Strata
We build these systems for other businesses.
Same stack, your vertical. Live in days, owned outright, no lock-in.
enuk.ai
What you get
AI that runs your ops, not just talks about it
Enuk AI plugs into your existing tools — bookings, email, social, calendar — and handles the daily grind so you can focus on the actual work.
Time Back Every Day
Booking confirmations, reply templates, social captions, daily ops summaries — handled automatically. Most operators get 2–4 hours back every single day.
Consistent Every Time
No bad days, no missed messages, no training gaps. The same sharp, on-brand response whether it's 8am Monday or 11pm Sunday.
Near-Instant Results
Live in days, not months. We set it up, connect your tools, and hand it back running. No long onboarding, no complex contracts.
Always On
Your AI ops layer doesn't sleep, call in sick, or take school holidays. Enquiries answered, bookings confirmed, and ops monitored around the clock.
Fraction of the Cost
Less than a part-time hire. No PAYE, no KiwiSaver, no sick leave. A full ops AI layer costs less per month than a few hours of casual labour.
Built for NZ Operators
Not a US SaaS template. Built for NZT hours, NZ seasons, NZ customers — and tested running real businesses in Ohakune before we offered it to anyone else.
Proof of concept
Kune Bikes & Shuttles, Vertigo Climbing, and Enuk Snowboards all run on the same AI ops stack — built here, in Ohakune, and live in production before we offered it to anyone else. This isn't a demo.